Traube Tent Team

Customer Spotlight: Brant McWilliams, Traube Tents and Structures

Traube Tents and Structures is an installation, sales, and leasing operation established in 1938. They are a North American provider headquartered in St. Louis, MO. serving a multitude of markets: Disaster Relief and Emergency Response, Commercial and Industrial, Professional Sporting Events, Construction, Remediation, Petro-Chemical, Agribusiness, Special Events and many more.
 

Being in business for 85 years is no small feat.. What's been the key to Traube Tents longevity and success?

Embracing the chaos. Our industry revolves around chaos. In the event side of the business it is more organized chaos. On commercial disaster recovery side, it is about providing solutions to mother nature’s chaos. 

Due to the temporary nature of the products that we install, compounded with a variety of outside factors (weather, demanding timelines, site restrictions, etc.), we are so often facing chaos. At Traube we have come to embrace this chaos and learned to respond quickly, professionally and allow our years of experience to keep us on track.    

 

What do you notice about today's rental industry that’s different compared to the last few years?

Our professional partnerships have grown. Traube has several local and national partnerships within the industry to provide product and installation support to other tent and structure rental operations. Because Traube is solely focused on tents & structures, our ability to partner without any potential conflicts is dramatically increased. As an independent operation, we are also viewed as a trusted partner. Our partners rely on Traube’s deep inventory of products from 15M to 40M and skilled installation crews to meet their client’s needs.          

 

Could you talk about an interesting and/or challenging project that you and the Traube team have completed this year?

In 2019, Traube launched a new division to service the professional golf market. Over the past four years Traube has been working diligently to add product and internal knowledge on how to effectively and efficiently service this market and be profitable. 2023 has been a culmination of the past three years’ hard work. In 2023, Traube will partner with one (1) Korn Ferry, two (2) PGA Champions Tour & One (1) PGA Tour events to fulfill their tent and structure needs. The team at Traube has learned how to make these large scale events be successful within our company, while provided a great “learning lab” for our company’s upcoming leaders.       

 

What’s your favorite part about working in the tent rental industry?

I have two. My favorite client-facing part is the moment when we exceed a customer expectations’. When you are doing a final walk through and you can just tell that the finished product overachieved and they are thrilled.

Internally, its the growth of our team.  It is so rewarding to see team members reach new heights, knowing how this going to positively impact all aspects of their life.   

 

Are there any Aztec products that you’re excited about?

Tidewater. Traube added Tidewater to our product mix in 2023. We believe it is a nice complement to our deep structure inventory and helps us better serve our wedding clients.

 

What is it about Aztec that keeps you coming back?

Quality products, exceptional customer service, and availability. Aztec has done a very nice job of increasing their production capacity to meet their client’s immediate needs. This improvement over the last several years has been a huge plus for Traube.

 

Categories

Frame Tents

Frame Tents feature a skeleton of aluminum framework and steel connectors to support the tent top. Although this style of tent is "free-standing" by design, it still must be anchored to resist wind forces. All styles of frame tents have no poles that come to the ground in the interior space of the tent.

Frame Tents

    Pole Tents

    Pole tents rely on tension in the membrane to hold the shape of the tent system. These tents are supported by single or multiple centerpoles in the middle of the tent area and a series of sidepoles around the perimeter of the tent area. The tent is tensioned toward the anchoring locations commonly with a rope or ratchet strap.

    Pole Tents

      Structure Fabric

      Whether you need replacement roof, gable, or walls, our team is proud to build the best panels in the industry. Our clearspan structure tops and walls are constructed to match Original Equipment Manufacturers (OEM) specifications for your European, A-frame and arcum styled structures. Designed, cut and assembled to fit perfectly, each and every time.

      Structure Fabric

        Compatible Plus

        'Compatible-Plus®' products are aesthetically and structurally indistinguishable from their competitive counterparts. However, the new series have been re-engineered, incorporating proprietary improvements to their structural quality and integrity. These options allow the tent industry customers to purchase from the vendor they deem best.

        Compatible Plus

          Accessories

          Accessories include liners, legs skirts, doors, raingutters, and materials for repair & replacement parts

          Accessories

            Specialty Tents

            These products are geared for specific applications and are often seen as non-mainstream products. Generally these products are built on an as needed basis and are generally not "on the shelf".

            Specialty Tents